Local TV Proposition

Welcome to the Local TV Proposition page for View TV Group. We have put together a scheme to roll out a BBC iPlayer experience up to 660 towns and cities across the UK with proven revenue model and centralised national content structure. The Local TV Proposition allows us to provide several key values to the success of each independant town and city taking part in the proposition.

1. Common technology video platform with inbuilt video advertising system.

2. Single revenue model support ed by a centralised accounts team.

3. UK content aggregation for content sharing and up selling to national broadcasters.

4. Zero website and video streaming hosting or management charges.

5. All of the monthly charges are covered in a “revenue share” arrangement between the two parties.

6. View TV Group can provide KPI’s for web traffic to guarantee visitors to the locations portal.

7. A strong centralised team is available seven days a week to support the town.

What is involved per satellite town?

When you adopt a town or city you have several options for making it happen regarding the staffing requirements for each independent area;

1. You could be a self-motivated entrepreneur with no existing infrastructure.

2. A local video production company wanting to expand and deliver the local tv concept.

3. An existing sales based company looking to expand into delivering the service.

4. You could be part of an existing local media company such as a radio station or newspaper.

Each of the the types of Local TV candidates are geared in different ways, but the work required to be covered in each town is the same. View TV Group cover all of the technology, most of the back office, UK wide content and all of the online marketing leaving each of the town teams to cover the “Local Content Production” and “Local Sponsorship Sales” which can be carried out by between four and eight people depending on the population of the location.

It is possible to cover more than one town or city from a single location, although the towns and cities should be neighbouring and will only be licenced if it is belived they can be serviced in full. If your requested location is less than 50,000 population you can group a number of towns to provide an area.

Video Campaign as seen on Youtube in early 2011.

What devices can the Local TV Proposition be displayed on?

The Local TV Platform can be viewed on all of the following devices;
Windows PC or Laptop via a Web Browser.
Apple Mac PC or Laptop via a Web Browser.
Apple iPhone, iTouch, iPad via web browser.
Android based Mobiles and Tablet PC’s via web browser.
Connected TV via app for Samsung TVs, Google TV and YouView devices.
Nintendo Wii and Playstation 3 browser platforms.

Is there a value to the town or city licence?

Each town and city has a starting value and once it has been trading the value of the local licence will increase depending on reported turnover and audience. The value of this town licence is an asset to the licensee and therefore if sold the capital gain is pocketed by the licensee, therefore making this proposition one of trading profit which will also be increasing in asset value.

So how much does a licence cost?

The cost per town is for the initial licence and the time and resources required for the eight to thirteen week launch cycle and external marketing costs. With the right people there is a funding model available from View TV Group empowering the best entrprentuers with a start up fee of less than £5,000+vat.

The Local TV Proposition Presentation

As it is very difficult to list all items on a webpage we have attached a very simple outlined PDF presentation which will provide all of the detail and answers required for most parties. Click here to view the Local TV Proposition

So what happens next?

If you are interested in launching your town or city please complete the contact form via the tab on the left hand side of this webpage and we can arrange a telephone call for the area requested