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Programmatic Advertising Terms

50 Programmatic Advertising Terms Defined Ad Inventory The amount of ad space a publisher has available. Ad Server A platform that delivers advertising to a person’s browser or app and reports on performance. Agency Trading Desk An agency or holding company owned trading desk that handles programmatic buying for a media agency. […]

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BBC iPlayer streams sport in 4K HDR for first time

The BBC has broadcast a live event in 4K resolution and high dynamic range (HDR) colour for the first time. Its iPlayer service streamed a full rugby match on Sunday, which was made available to the public but not promoted in advance. BT began screening live sport in 4K in […]

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This Is the Secret to Elon Musk’s Astonishing Productivity

Hint: it’s a mental strategy that’s over 2,000 years old. In an effort to cut back on spending for the production of Tesla’s new Model 3 sedan, CEO Elon Musk revisited his favorite ancient Greek philosophy: first principles. The term was coined by Aristotle more than 2,000 years ago. The […]

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Amazon Prime Video wins US Open tennis rights in the UK

Amazon has signed an exclusive agreement with the organisers of the US Open Tennis Championships. The five-year deal with the USTA gives the streaming service live rights to the tournament in the UK and Ireland. Prime members will have access to live matches and on demand highlights. “We are proud […]

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Google Chrome now mutes annoying videos that autoplay with sound

There’s good news for Google  Chrome users — the latest version of the world’s most popular web browser has arrived with a new feature that prevents websites from automatically playing sound. That means that pre-loaded videos, and other content that involves sound, won’t blare out unless you specifically choose to enable it to. Aside […]

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Netflix launches 30-second preview videos on mobile

Netflix  is introducing its own take on Snapchat and Instagram stories after it began to roll out 30-second preview videos for mobile viewers. The previews look much like Stories because the thumbnails are circular and the content plays with virtual videos, so there’s no need to move your phone to the […]

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ESPN launches its streaming service ESPN+

Meet the first big piece of Disney’s strategy In addition to being the sports media giant’s first big push into digital subscriptions, ESPN+ is also parent company Disney’s first streaming launch since it took a majority stake in technology company BAMtech last year, with the explicit goal of helping Disney move into […]

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