The influx of social TV apps and platforms set to launch in the UK in the coming months means advertisers should increase their investment in creativity to produce content that is engaging across platforms, according to industry leaders.
In the past week, BSkyB has acquired …
Read MoreJanuary 11, 2012 Tags: BSkyB, Netflix, social TV app, Zeebox
Category: Social TV No Comments
News Corp-controlled pay-TV firm BSkyB (NYSE: BSY) is buying itself a foothold in the looming social TV field by acquiring 10 percent of the startup Zeebox for a sum that is “double-digit millions” in both pounds and dollars.
“This is 100 percent new …
Read MoreJanuary 11, 2012 Tags: BBC, BSkyB, Sky Media, social TV app, Zeebox
Category: Social TV No Comments
