Who are we?

The View TV Group is a collection of companies that have been created or acquired to provide an end to end service solution for fully managed and yield monetised television, radio and on-demand video services.

Fully managed solution or pick'n' mix services

View TV Group has a number of services which allow any media business to pick and mix the overall services to fill existing solution gaps or roadmap to fully outsource services for cost, quality and service level advantages. We provide you with the solution and day to day operations, but leave you with brand and schedule control.

What makes View TV Group different?

View TV Group has a number of unique services that cover video and tv monetisation such as:

  1. 100% fill of all UK, USA and Australia ad breaks,
  2. Full server-side advertising replacement for simulcast tv,
  3. Fully monetised VoD Platform with pre-roll, mid-roll, and post-roll,
  4. Supporting full 3-minute mid-roll breaks on both live simulcast and VoD for high return long form content,

Want to know more about View TV Group?

For more information on the View TV Group or any of our companies and services, please get in touch with one of our advisors via the Contact page.

 

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  • Man looking at phone and holding TV Remote

    TV advertising: industry bosses discuss the market’s future

    Mediatel’s Steven Scaffardi speaks with key figures from the broadcast media world to discuss how they have dealt with the coronavirus crisis – and what comes next for commercial TV Steven Scaffardi (Chair): Good afternoon and welcome everybody to this special virtual roundtable debate for the Future of TV Advertising UK […]

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    CNN on coronavirus, how TV has responded, and the advertising implications

    Question: What has impressed you the most with how TV has reacted to the coronavirus crisis? Rob: International news organisations have an important role to report on developments and share information that can help stop the spread of Covid-19 – this applies to our TV output of course, but also across […]

  • ViacomCBS Offices

    ViacomCBS on coronavirus, how TV has responded, and the advertising implications

    Question: What has impressed you the most with how TV has reacted to the coronavirus crisis? Christian: I continue to be impressed with how quickly and creatively productions have been adapted to meet the demands of the current crisis. We are seeing more news programmes and entertainment specials that are being […]

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    Practical fixes to help TV advertising become more agile

    At Adalyser we recently undertook an in-depth analysis of viewing behaviour during the Covid-19 lockdown. It may come as no surprise that TV audiences have surged (see infographic below). This seemed like an opportunity – hard to reach, desirable TV audiences were suddenly sitting in front of TV screens during […]

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    Sky Media on coronavirus, how TV has responded, and the advertising implications

    Question: What has impressed you the most with how TV has reacted to the coronavirus crisis? Sarah: Firstly, it’s good to see that TV remains the go-to source for trusted information; in unprecedented times, TV is providing the amplification of guidance and news the nation is after and needs. From a […]

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    Why now is a good moment for brands to advertise on TV

    Television audiences have gone through the roof because of the coronavirus lockdown, but will advertisers use the spike in engagement to drive brand-building campaigns, given the economic uncertainty? That is the billion dollar question, and according to Mike Shaw, Director of Advertising Sales at Roku, the answer should be ‘yes’. […]

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    What leading UK broadcasters have done to mitigate the Covid-19 crisis

    The Covid-19 related lockdown caused an unprecedented shock to the advertising market in the UK (as elsewhere) and senior television executives spoke last week about what they have been doing to mitigate the crisis. There are some green shoots of recovery – and even some positives to find in the […]

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    TV is getting creative to keep shows on the air under lockdown

    The studio of The One Show isn’t a big space – just two green sofas against a window in the BBC’s Broadcasting House. In front of a ring of cameras, wires and equipment, the presenters used to sit on one sofa and guests on the other, shoulder-to-shoulder for the duration of the […]