Kapang has a demographics across all channels on all devices as client representation as:

32.1m 30 second adverts delivered monthly in the UK to the following demographics:

Gender Demographics

Male -76.44%

Female – 23.56%

Age Demographics

18-24 – 5.28%

25-34 – 21.19%

35-44 – 23.02%

45-54 – 22.99%

55-64 – 16.58%

65+ – 10.94%

Device Category

Mobile – 52.48%

Desktop – 29.51%

Tablet – 18.01%

Video Advertising Inventory

Details around video advertising inventory:

  1. Price range? – £10.00 – £105.00 cpm
  2. Booking process (IO)? – Via On-Boarding you will be provided with logins and reporting.
  3. Targeting and associated premiums? – Gender, Age, Social demographic, Geographical – county, Geographical – London per sq mile, Devices, behavioural, mosaic
  4. Reporting? – We provide full login area for stats but we only provide delivered stats.
  5. Ad format? – non-skippable
  6. Break mintage ?– 3 mins, 12mins an hour apart from music and film channels which are 2 x 4 mins per hour.
  7. Clearcast clearance? – All adverts have to be compliant with traditional television in the UK.

Video Advertising Rates:

  1. RUN OF ALL UK CHANNELS £11.86cpm – Run of total customer channels
  2. CHANNEL INVENTORY + £2.45cpm – Advertising targeted to a specific channel
  3. DEVICE +£2.72 cpm – Specific Device Category:    MOBILE – SMART TV (Inc Stick Tech) – DESKTOP – TABLET
  4. LOCATION +£5.12 cpm – Specific County/Counties in the UK
  5. DEMOGRAPHIC +£3.45 cpm – One of eight demographics (Male/Female, Demographics, affluence, likes)

All campaigns must contain 25% of budget as run of channels for guaranteed exposure.

Display Advertising

  1. RUN OF ALL UK CHANNELS £3.00 cpm – Run of total customer channels
  2. CHANNEL INVENTORY + £1.00 cpm – Advertising targeted to a specific channel
  3. DEVICE +£0.72 cpm – Specific Device Category:    MOBILE – SMART TV (Inc Stick Tech) – DESKTOP – TABLET
  4. LOCATION +£1.12 cpm – Specific County/Counties in the UK
  5. DEMOGRAPHIC +£1.45 cpm – One of eight demographics  (Male/Female, Demographics, affluence, likes)

All campaigns must contain 25% of budget as run of channels for guaranteed exposure.

Advertising Solutions

All of our systems are provided via Google DFP and we can provide information call backs, reporting and delivery confirmation via logins to the specific campaigns.

All adverts will have to be clear cast approved or covered under the same terms and all data is recorded at 0-25-50-75-100% percentiles.

Customer Channel Pricing

  1. Only Motors (Entertainment) Linear and VoD – 2.2m Adverts per week
  2. Rathergood Hits (Music) Linear – 730k advert per week
  3. Rathergood Movies (Music) Linear – 210k adverts per week
  4. Rathergood Radio (Live Music) Linear – 529k adverts per week
  5. Vintage TV (Music & Documentary) Linear & VoD – 791k adverts per week
  6. ABN TV (Entertainment & International) Linear & VOD – 112k adverts per week

Customer Channel Pricing

The process is to drop to on-board your agency as a client and your booking will be made via your dedicated account manager.