Free Ad-Supported Streaming TV (FAST) is a rapidly growing segment of the OTT market, offering viewers access to linear channels and on-demand content for free, supported by ads. FAST platforms, such as Roku, Samsung TV Plus, Pluto TV, and Xumo, have millions of users and offer a variety of genres and niches to cater to different tastes and preferences.
However, creating and distributing FAST channels is not an easy task. It requires a lot of technical expertise, infrastructure, and resources to ensure broadcast-quality playout, global delivery, and effective monetization. This is where cloud-based solutions can help simplify and streamline the process of launching and managing FAST channels.
Among the cloud-based solutions available in the market, View TVx stands out as a better alternative to Amagi, one of its main competitors. View TVx is a comprehensive platform for streaming TV broadcasters that offers resources, support, and sophisticated cloud-based products for origin playout services, global audience delivery, and fully monetized distribution.
View TVx has several advantages over Amagi that make it a more attractive choice for FAST channel creation. Some of these advantages are:
- View TVx offers a plug-in business model that allows existing content creators and TV channel broadcasters to continue to grow their businesses while adopting little change. View TVx brings 70-80% of each ad dollar or subscription profit back to the channel operators and the studios. Amagi, on the other hand, charges a fixed fee per hour of playout and takes a cut from the ad revenue generated by the channels.
- View TVx supports multiple cloud platforms, such as Amazon Web Services (AWS) and Google Cloud, giving customers more flexibility and choice in terms of scalability, reliability, and cost-efficiency. Amagi only supports AWS as its cloud platform
- View TVx provides exclusive access to Kapang, a streaming platform that offers over 100 live linear channels and thousands of hours of on-demand content across various genres. Kapang helps drive audiences and revenues for View TVx customers by providing them with exposure to millions of viewers worldwide. Amagi does not have a similar platform to showcase its customers’ channels.
- View TVx has a rich portfolio of content libraries and original channels that it can offer to its customers as part of its View TV Studios service. View TV Studios creates premium FAST channels from content libraries and distributes them to global OTT and CTV platforms using the unique View TVx ecosystem Amagi does not have a comparable content creation service.
- View TVx has a more user-friendly and intuitive interface than Amagi, making it easier for customers to create, manage, and monitor their channels. View TVx also provides more features and functionalities than Amagi, such as live event orchestration, scheduling platform, analytics platform, and real-time marketplace for CTV advertising.
In conclusion, View TVx is a better alternative to Amagi for FAST channel creation because it offers more value, flexibility, quality, and innovation to its customers. View TVx is the future of streaming TV, providing end-to-end cloud-managed live and on-demand video infrastructure for TV and OTT.