What is it that YOU, the viewers, want to ensure is regulated within the ever growing digital world – your viewing, your choices, your protection over content.
Whilst we are all aware of existing regulations, restrictions and protections within broadcast tv that exist to make your viewing experience one of choice and free from harm, there is some confusion for viewers with what and how the digital platforms are regulated. Do the same rules apply as with broadcast tv, what is the enforcement penalties for content that may be deemed “harmful”, are some of the key questions being posed by viewers and listeners that has been captured in a piece of Ofcom research; Changing attitudes of viewers and listeners revealed.
There is broad support for the role of regulation and indeed the role of broadcasters in ensuring that content is both appropriate and meets the wide variety of requirements of viewers and listeners. People value the availability of the vast array of content and also their freedom to access and watch it at any time and in any place.
Whilst it may be the responsibility of the viewer or listener to choose what programmes they view or listen to… surely there must be the same level of comfort as with broadcast tv that restrictions are put in place, as standard, to ensure that those regulations transpose into the digital world.
Viewers have particularly expressed concern with the perceived lack of regulation with content that includes elements such as sexual content, violence, racism and both TV and Radio programmes that are either unsuitable for children or contain discriminatory content.
The viewer has the ability to watch and listen via traditional broadcast and now across a variety of digital platforms, but with that for many, comes the assumption, via recent studies, that the same rules and regulations apply and this is where their concerns lie.
So, what is it that the viewers would like to see?
Essentially, the comfort of knowing that current rules, regulations, enforcement and safety mechanisms translate into the digital world of viewing and listening.
Retain freedom of expression, protect the children and vulnerable from unsuitable content, access to clear information to make informed viewing and listening choices and provide a greater level of comfort that the user-experience is being regulated effectively and efficiently.
View TV Group