UK TV audience growth as a whole is not tracked appropriately due to the archaic way of measuring and reporting national TV viewing through BARB and radio listening through RAJAR that does not directly measure numbers of viewers or listeners. Neither do they effectively monitor digital and online data. Our measurement of user engagement is precise, accurate to each viewer / listener and results available almost in real time to the content owner and advertising agency.

To find out more visit the audstat website – click here