Articles by: Ian Crawford

The Future of Television requires a Hard Reset

London UK – May 1, 2022 In all great stories there are five main elements, the characters, the setting, the plot, the conflict and the resolution and the future of television certainly has a story. The Future of Television is ready for transition, but the early adopters agreed to a business […]

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Kapang CTV Platform Enables Convergence of Broadcast TV & FAST

London UK, April 20, 2022 -Free Ad-supported Streaming Television (FAST) or vLinear[1] has enjoyed explosive growth in the decade since the first FAST services appeared. The take-up has generally been driven by home broadband enabling streaming, massive choice and the service being free. Cord-cutters’ needs have generally been satisfied in pivoting from […]

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SUSTAINABLE AVOD BUSINESS MODEL BY INVESTING IN NEW CONTENT

Los Angeles – 8, May 2022 – Kapang, the CTV platform recently announced its FAST2.0 Standard that provides a more engaging, ‘cable like’ traditional TV viewer experience. To open up the opportunity to all linear and AVOD content rights holders, Kapang is offering to take new or existing content and recreate their linear […]

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Kapang enables cable-revenues for FAST Channels through FAST2.0 Standard

London UK – 3 April, 2022 – Kapang, as a Virtual Multichannel Video Programming Distributor (vMVPD) broadcasts content and channels with a format similar to that of cable and satellite TV but delivered over public internet. Kapang has an ambitious roadmap to provide a dynamic audience experience, provide higher revenues for […]

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Broadcast TV’s reduced role made clear in fall presentations

They never even made it onto the stage. There were constant reminders of the diminished influence of broadcast television networks this past week, when entertainment companies Paramount, Disney, Warner Bros. Discovery, NBC Universal and Fox hawked their upcoming wares to advertisers in flashy New York presentations. None was more glaring […]

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Streaming’s Share of TV Viewing Rises to Record 30.4%: Nielsen

HBO Max registers 1% share Netflix, reeling after the stunning announcement that it lost 200,000 subscribers in the first quarter, increased its share of viewing in the U.S. in March, according to new figures from Nielsen. Nielsen said Netflix had a 6.6 share of viewing for the month, up from 6.4% in February. The news […]

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