So here we are, more than a month into lockdown and with no clear exit strategy, and media owners are wondering what on earth it all means for their businesses and the advertising clients that feed them. Now, in a world already characterised by two horribly over-used words – uncertainty […]Read More
Post Tagged with: "ad"
ITV Commercial has unveiled a new ad proposition, ITV Hub Shout Outs, to enable advertisers to “inform and support the public” during the COVID-19 pandemic outside of linear TV campaigns. Shout Outs will offer advertisers an alternative to full-length commercials on the broadcaster’s on-demand streaming service, ITV Hub, instead delivering […]Read More
The bloom might be coming off paying for commercial-free subscription streaming services, according to a new study from digital ad verification company Integral Ad Science. A survey of U.S. consumers found that 76% said they’re willing to see ads in exchange for watching free streaming video. The survey also found that […]Read More