Post Tagged with: "ad"

Remote held out to TV

TV’s conundrum

So here we are, more than a month into lockdown and with no clear exit strategy, and media owners are wondering what on earth it all means for their businesses and the advertising clients that feed them. Now, in a world already characterised by two horribly over-used words – uncertainty […]

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ITV Hub promo artwork

ITV launches ITV Hub Shout Outs following viewing surge

ITV Commercial has unveiled a new ad proposition, ITV Hub Shout Outs, to enable advertisers to “inform and support the public” during the COVID-19 pandemic outside of linear TV campaigns.  Shout Outs will offer advertisers an alternative to full-length commercials on the broadcaster’s on-demand streaming service, ITV Hub, instead delivering […]

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remote being pointed at out of focus TV

Subscription Fatigue Raising Tolerance for Streaming Ads

The bloom might be coming off paying for commercial-free subscription streaming services, according to a new study from digital ad verification company Integral Ad Science. A survey of U.S. consumers found that 76% said they’re willing to see ads in exchange for watching free streaming video. The survey also found that […]

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