Post Tagged with: "advertising"

legs resting on coffee table facing TV

Can commercial TV broadcasters ride the wave of the perfect storm?

As we kick off The Future of TV Advertising UK, Steven Scaffardi explains how the two week digital experience will address the key questions facing the commercial TV industry during the time of COVID-19 At the end of Wolfgang Petersen’s biographical disaster drama, The Perfect Storm, George Clooney stares out at the 100-foot […]

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Co-op

Co-op pulls TV ad and donates £2.5m airtime to food charity

The Co-op has announced this morning, that it has pulled its planned Easter television advertising campaign, instead donating the airtime to a food charity, FareShare. The £2.5m campaign was originally planned to promote its chocolate eggs, but in the wake of the Coronavirus, the retailer has turned over the time […]

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remote being pointed at out of focus TV

Subscription Fatigue Raising Tolerance for Streaming Ads

The bloom might be coming off paying for commercial-free subscription streaming services, according to a new study from digital ad verification company Integral Ad Science. A survey of U.S. consumers found that 76% said they’re willing to see ads in exchange for watching free streaming video. The survey also found that […]

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newspapers on laptop

Covid-19: publishers ask advertisers to ‘back, don’t block’

UK news publishers have rallied together to ask advertisers to support journalism during the Covid-19 pandemic, and help prevent the industry losing millions due to advertising ‘blocklists’. Newsbrands are expected to lose £50 million in advertising revenue over the next three months, as numerous ads are prevented from appearing alongside […]

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view tv group

Kapang Video Advertising Information & Statistics

Kapang has a demographics across all channels on all devices as client representation as: 32.1m 30 second adverts delivered monthly in the UK to the following demographics: Gender Demographics Male -76.44% Female – 23.56% Age Demographics 18-24 – 5.28% 25-34 – 21.19% 35-44 – 23.02% 45-54 – 22.99% 55-64 – […]

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