Post Tagged with: "All4"

Alex Mahon smiling for camera

Channel 4 eyes digital future with five-year strategy

Channel 4’s ambition to transform itself into a digital PSB took a step forward last week with the launch of its Future4 strategy. The Future4 strategy sets five-year targets, which include doubling All 4 viewing, growing digital advertising to be at least 30% of total revenue, and earmarking non-advertising for […]

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