Post Tagged with: "broadcasters"

Man looking at phone and holding TV Remote

TV advertising: industry bosses discuss the market’s future

Mediatel’s Steven Scaffardi speaks with key figures from the broadcast media world to discuss how they have dealt with the coronavirus crisis – and what comes next for commercial TV Steven Scaffardi (Chair): Good afternoon and welcome everybody to this special virtual roundtable debate for the Future of TV Advertising UK […]

Read More
Date marked with pins on calendar

Practical fixes to help TV advertising become more agile

At Adalyser we recently undertook an in-depth analysis of viewing behaviour during the Covid-19 lockdown. It may come as no surprise that TV audiences have surged (see infographic below). This seemed like an opportunity – hard to reach, desirable TV audiences were suddenly sitting in front of TV screens during […]

Read More
legs resting on coffee table facing TV

Can commercial TV broadcasters ride the wave of the perfect storm?

As we kick off The Future of TV Advertising UK, Steven Scaffardi explains how the two week digital experience will address the key questions facing the commercial TV industry during the time of COVID-19 At the end of Wolfgang Petersen’s biographical disaster drama, The Perfect Storm, George Clooney stares out at the 100-foot […]

Read More
person being filmed on smartphone

Low latency makes ‘reporting from home’ a reality during pandemic

Broadcasters and their mobile teams are used to facing all sorts of challenges when reporting live from the field, linked to the remotest of locations, natural disasters or simply the presence of crowds putting pressure on local cellular networks. But the current coronavirus (COVID-19) pandemic may go down in history […]

Read More
color bars artwork

What impact will coronavirus have on the media tech industry?

At the top of the food chain in the media and entertainment ecosystem are the broadcasters and streaming companies. These relatively few companies are not supported in their creative endeavours by three or four big generalist IT companies, they are supported, by and large, by thousands of smaller companies. SMEs, […]

Read More
Phillip and Holly on This Morning

The impact of coronavirus on daytime television

Knowing the media landscape is more important now than ever before, and that is why 4media Group is hosting our live Q&As every Friday with leading journalists, producers and broadcasters. This week we spoke with David Blackmore, a leading daytime TV producer. David has worked on leading daytime TV shows, […]

Read More