Mediatel’s Steven Scaffardi speaks with key figures from the broadcast media world to discuss how they have dealt with the coronavirus crisis – and what comes next for commercial TV Steven Scaffardi (Chair): Good afternoon and welcome everybody to this special virtual roundtable debate for the Future of TV Advertising UK […]
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At Adalyser we recently undertook an in-depth analysis of viewing behaviour during the Covid-19 lockdown. It may come as no surprise that TV audiences have surged (see infographic below). This seemed like an opportunity – hard to reach, desirable TV audiences were suddenly sitting in front of TV screens during […]
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The Covid-19 related lockdown caused an unprecedented shock to the advertising market in the UK (as elsewhere) and senior television executives spoke last week about what they have been doing to mitigate the crisis. There are some green shoots of recovery – and even some positives to find in the […]
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As we kick off The Future of TV Advertising UK, Steven Scaffardi explains how the two week digital experience will address the key questions facing the commercial TV industry during the time of COVID-19 At the end of Wolfgang Petersen’s biographical disaster drama, The Perfect Storm, George Clooney stares out at the 100-foot […]
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Last year, at NAB Show, I wrote in the IABM Members journal about getting “up close and personal” – meeting old colleagues, getting quality face time with new prospective partners, signing up new customers – and how the broadcast world is moving towards interactivity.However, in just a matter of weeks, […]
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Broadcasters and their mobile teams are used to facing all sorts of challenges when reporting live from the field, linked to the remotest of locations, natural disasters or simply the presence of crowds putting pressure on local cellular networks. But the current coronavirus (COVID-19) pandemic may go down in history […]
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The coronavirus has felt a “devastating impact” on the TV broadcasting industry with companies less willing to spend, claims a new report. Almost every company in the world has had to take steps in order to limit the impact of the coronavirus on their business, leading to most tightening their […]
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At the top of the food chain in the media and entertainment ecosystem are the broadcasters and streaming companies. These relatively few companies are not supported in their creative endeavours by three or four big generalist IT companies, they are supported, by and large, by thousands of smaller companies. SMEs, […]
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Knowing the media landscape is more important now than ever before, and that is why 4media Group is hosting our live Q&As every Friday with leading journalists, producers and broadcasters. This week we spoke with David Blackmore, a leading daytime TV producer. David has worked on leading daytime TV shows, […]
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Editor| 06 April 2020 Just over a week after they first asked the UK government to work with them to support freelancers in the nation’s creative sectors, the UK’s major broadcasters and producers have now called on the Culture Secretary to take steps to ensure they are eligible to qualify […]
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