Post Tagged with: "campaign"

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Practical fixes to help TV advertising become more agile

At Adalyser we recently undertook an in-depth analysis of viewing behaviour during the Covid-19 lockdown. It may come as no surprise that TV audiences have surged (see infographic below). This seemed like an opportunity – hard to reach, desirable TV audiences were suddenly sitting in front of TV screens during […]

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Co-op

Co-op pulls TV ad and donates £2.5m airtime to food charity

The Co-op has announced this morning, that it has pulled its planned Easter television advertising campaign, instead donating the airtime to a food charity, FareShare. The £2.5m campaign was originally planned to promote its chocolate eggs, but in the wake of the Coronavirus, the retailer has turned over the time […]

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