Mediatel’s Steven Scaffardi speaks with key figures from the broadcast media world to discuss how they have dealt with the coronavirus crisis – and what comes next for commercial TV Steven Scaffardi (Chair): Good afternoon and welcome everybody to this special virtual roundtable debate for the Future of TV Advertising UK […]
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ViacomCBS on coronavirus, how TV has responded, and the advertising implications
Question: What has impressed you the most with how TV has reacted to the coronavirus crisis? Christian: I continue to be impressed with how quickly and creatively productions have been adapted to meet the demands of the current crisis. We are seeing more news programmes and entertainment specials that are being […]
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