Mediatel’s Steven Scaffardi speaks with key figures from the broadcast media world to discuss how they have dealt with the coronavirus crisis – and what comes next for commercial TV Steven Scaffardi (Chair): Good afternoon and welcome everybody to this special virtual roundtable debate for the Future of TV Advertising UK […]Read More
Post Tagged with: "Channel 4"
At Adalyser we recently undertook an in-depth analysis of viewing behaviour during the Covid-19 lockdown. It may come as no surprise that TV audiences have surged (see infographic below). This seemed like an opportunity – hard to reach, desirable TV audiences were suddenly sitting in front of TV screens during […]Read More
The Covid-19 related lockdown caused an unprecedented shock to the advertising market in the UK (as elsewhere) and senior television executives spoke last week about what they have been doing to mitigate the crisis. There are some green shoots of recovery – and even some positives to find in the […]Read More
Channel 4 has outlined its plans to deal with the economic impact of the Coronavirus on its business that include reducing the content budget by £150m, furloughing 10% of staff and board member pay cuts. Channel 4 is dependent on advertising and predicts that the TV ad market is set […]Read More
From a non-toxic Question Time to the broadcasting hub that is Steph McGovern’s living room, the current moment is influencing everything on the airwaves – perhaps for good Coronavirus is changing television. How lucky Susanna Reid is to be able to use social distancing as reason to sit further away […]Read More
Editor| 06 April 2020 Just over a week after they first asked the UK government to work with them to support freelancers in the nation’s creative sectors, the UK’s major broadcasters and producers have now called on the Culture Secretary to take steps to ensure they are eligible to qualify […]Read More
NBC Universal also believed to be involved in discussions on how to combat Netflix and Amazon The BBC, Channel 4 and ITV have held discussions about joining forces to create a British streaming service to combat the increasing power of Netflix and Amazon in the UK. The early-stage talks, which […]Read More