Post Tagged with: "Channel 4"

Man looking at phone and holding TV Remote

TV advertising: industry bosses discuss the market’s future

Mediatel’s Steven Scaffardi speaks with key figures from the broadcast media world to discuss how they have dealt with the coronavirus crisis – and what comes next for commercial TV Steven Scaffardi (Chair): Good afternoon and welcome everybody to this special virtual roundtable debate for the Future of TV Advertising UK […]

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Date marked with pins on calendar

Practical fixes to help TV advertising become more agile

At Adalyser we recently undertook an in-depth analysis of viewing behaviour during the Covid-19 lockdown. It may come as no surprise that TV audiences have surged (see infographic below). This seemed like an opportunity – hard to reach, desirable TV audiences were suddenly sitting in front of TV screens during […]

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Channel 4 HQ in London

Channel 4 to cut content budget by £150m

Channel 4 has outlined its plans to deal with the economic impact of the Coronavirus on its business that include reducing the content budget by £150m, furloughing 10% of staff and board member pay cuts. Channel 4 is dependent on advertising and predicts that the TV ad market is set […]

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Piers and Susannah sat at opposite ends of GMB desk

Sofa distancing: How coronavirus has transformed British TV

From a non-toxic Question Time to the broadcasting hub that is Steph McGovern’s living room, the current moment is influencing everything on the airwaves – perhaps for good Coronavirus is changing television. How lucky Susanna Reid is to be able to use social distancing as reason to sit further away […]

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BBC, ITV and Channel 4 in talks to create UK streaming service

NBC Universal also believed to be involved in discussions on how to combat Netflix and Amazon The BBC, Channel 4 and ITV have held discussions about joining forces to create a British streaming service to combat the increasing power of Netflix and Amazon in the UK. The early-stage talks, which […]

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