Post Tagged with: "commercial"

Man looking at phone and holding TV Remote

TV advertising: industry bosses discuss the market’s future

Mediatel’s Steven Scaffardi speaks with key figures from the broadcast media world to discuss how they have dealt with the coronavirus crisis – and what comes next for commercial TV Steven Scaffardi (Chair): Good afternoon and welcome everybody to this special virtual roundtable debate for the Future of TV Advertising UK […]

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Remote held out to TV

TV’s conundrum

So here we are, more than a month into lockdown and with no clear exit strategy, and media owners are wondering what on earth it all means for their businesses and the advertising clients that feed them. Now, in a world already characterised by two horribly over-used words – uncertainty […]

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ITV Hub promo artwork

ITV launches ITV Hub Shout Outs following viewing surge

ITV Commercial has unveiled a new ad proposition, ITV Hub Shout Outs, to enable advertisers to “inform and support the public” during the COVID-19 pandemic outside of linear TV campaigns.  Shout Outs will offer advertisers an alternative to full-length commercials on the broadcaster’s on-demand streaming service, ITV Hub, instead delivering […]

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legs resting on coffee table facing TV

Can commercial TV broadcasters ride the wave of the perfect storm?

As we kick off The Future of TV Advertising UK, Steven Scaffardi explains how the two week digital experience will address the key questions facing the commercial TV industry during the time of COVID-19 At the end of Wolfgang Petersen’s biographical disaster drama, The Perfect Storm, George Clooney stares out at the 100-foot […]

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Co-op

Co-op pulls TV ad and donates £2.5m airtime to food charity

The Co-op has announced this morning, that it has pulled its planned Easter television advertising campaign, instead donating the airtime to a food charity, FareShare. The £2.5m campaign was originally planned to promote its chocolate eggs, but in the wake of the Coronavirus, the retailer has turned over the time […]

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