Connected TV will soon evolve from an extension to the core of the most effective video advertising campaigns and Nev Hasan says it’s time to think beyond the 30 second TVC. According to McKinsey the past six months have seen corporations across the world accelerate digital transformation by several years, […]
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Connected TV insights business App Science has launched with a flagship product – Insights Report – a dashboard for brands and their agencies to audit, plan and measure campaigns with proprietary insights from App Science’s device graph of 300 million mobile devices and 110 million connected TV households. App Science […]
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Television audiences have gone through the roof because of the coronavirus lockdown, but will advertisers use the spike in engagement to drive brand-building campaigns, given the economic uncertainty? That is the billion dollar question, and according to Mike Shaw, Director of Advertising Sales at Roku, the answer should be ‘yes’. […]
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The bloom might be coming off paying for commercial-free subscription streaming services, according to a new study from digital ad verification company Integral Ad Science. A survey of U.S. consumers found that 76% said they’re willing to see ads in exchange for watching free streaming video. The survey also found that […]
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Before the COVID-19 outbreak, many people had already spoken: They want to consume their television media on their time and terms over the internet. In its February report to shareholders, Roku predicted that half of US homes would cut the cable and satellite cords by 2024. This is accelerating now, with more […]
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