Post Tagged with: "coronavirus"

Date marked with pins on calendar

Practical fixes to help TV advertising become more agile

At Adalyser we recently undertook an in-depth analysis of viewing behaviour during the Covid-19 lockdown. It may come as no surprise that TV audiences have surged (see infographic below). This seemed like an opportunity – hard to reach, desirable TV audiences were suddenly sitting in front of TV screens during […]

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Woman watching TV

Why now is a good moment for brands to advertise on TV

Television audiences have gone through the roof because of the coronavirus lockdown, but will advertisers use the spike in engagement to drive brand-building campaigns, given the economic uncertainty? That is the billion dollar question, and according to Mike Shaw, Director of Advertising Sales at Roku, the answer should be ‘yes’. […]

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Presenters socially distancing on the One Show

TV is getting creative to keep shows on the air under lockdown

The studio of The One Show isn’t a big space – just two green sofas against a window in the BBC’s Broadcasting House. In front of a ring of cameras, wires and equipment, the presenters used to sit on one sofa and guests on the other, shoulder-to-shoulder for the duration of the […]

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Remote held out to TV

TV’s conundrum

So here we are, more than a month into lockdown and with no clear exit strategy, and media owners are wondering what on earth it all means for their businesses and the advertising clients that feed them. Now, in a world already characterised by two horribly over-used words – uncertainty […]

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PIRATES OF THE CARIBBEAN

Streaming piracy up by over 50 per cent during lockdown

New figures show the amount of UK viewers watching content illegally has risen by over half during the coronavirus pandemic lockdown. According to MUSO, which monitors piracy trends, in the last week of March, there was a 57 per cent increase in visits to film piracy sites compared to the […]

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Roku

Will AVOD outlast coronavirus?

If you were to cast your mind back 12 or so months, you would recall multiple news stories and think-pieces that were touting ad-supported video-on-demand – AVOD – as the way forward for the industry. The interest in AVOD platforms increased to a fever pitch throughout 2019 following Viacom’s pickup of […]

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