Post Tagged with: "digital psb"

Picture of Mark Thompson

Mark Thompson: PSBs must invest in digital

Former DG draws on experience of overseeing New York Times’ transformation. Mark Thompson has urged broadcasters to invest in their digital players and criticised the government’s PSB review for “feeling like a stuck record”. Drawing on his experience as chief executive of the New York Times (NYT), the former DG […]

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Alex Mahon smiling for camera

Channel 4 eyes digital future with five-year strategy

Channel 4’s ambition to transform itself into a digital PSB took a step forward last week with the launch of its Future4 strategy. The Future4 strategy sets five-year targets, which include doubling All 4 viewing, growing digital advertising to be at least 30% of total revenue, and earmarking non-advertising for […]

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