Meet the first big piece of Disney’s strategy In addition to being the sports media giant’s first big push into digital subscriptions, ESPN+ is also parent company Disney’s first streaming launch since it took a majority stake in technology company BAMtech last year, with the explicit goal of helping Disney move into […]Read More
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Seeing select premium networks alongside a few other channels going direct-to-consumer (DTC) with streaming services is more than a passing fad. Citing the ongoing unbundling of cable TV packages in the coming years, The Diffusion Group predicts that all “major” TV networks will introduce OTT-powered, direct-to-consumer services by 2022. That, […]Read More
disney is restructuring before letting service loose In preparation for its drive into the OTT market, Disney has announced a reorganization of the company into four divisions, which will include a newly created direct-to-consumer segment to house the company’s portfolio of streaming services. Disney has appointed Kevin Mayer to lead the direct-to-consumer […]Read More