Television audiences have gone through the roof because of the coronavirus lockdown, but will advertisers use the spike in engagement to drive brand-building campaigns, given the economic uncertainty? That is the billion dollar question, and according to Mike Shaw, Director of Advertising Sales at Roku, the answer should be ‘yes’. […]Read More
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ITV Hub viewing has increased by 82 per cent year on year, according to the broadcaster. The VoD platform’s performance results for the first three months of 2020 show a 40 per cent rise in monthly reach, alongside 80 per cent growth for the ad-free service ITV Hub plus. ITV Hub […]Read More