Mediatel’s Steven Scaffardi speaks with key figures from the broadcast media world to discuss how they have dealt with the coronavirus crisis – and what comes next for commercial TV Steven Scaffardi (Chair): Good afternoon and welcome everybody to this special virtual roundtable debate for the Future of TV Advertising UK […]
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CNN on coronavirus, how TV has responded, and the advertising implications
Question: What has impressed you the most with how TV has reacted to the coronavirus crisis? Rob: International news organisations have an important role to report on developments and share information that can help stop the spread of Covid-19 – this applies to our TV output of course, but also across […]
Read MorePractical fixes to help TV advertising become more agile
At Adalyser we recently undertook an in-depth analysis of viewing behaviour during the Covid-19 lockdown. It may come as no surprise that TV audiences have surged (see infographic below). This seemed like an opportunity – hard to reach, desirable TV audiences were suddenly sitting in front of TV screens during […]
Read MoreSky Media on coronavirus, how TV has responded, and the advertising implications
Question: What has impressed you the most with how TV has reacted to the coronavirus crisis? Sarah: Firstly, it’s good to see that TV remains the go-to source for trusted information; in unprecedented times, TV is providing the amplification of guidance and news the nation is after and needs. From a […]
Read MoreWhy now is a good moment for brands to advertise on TV
Television audiences have gone through the roof because of the coronavirus lockdown, but will advertisers use the spike in engagement to drive brand-building campaigns, given the economic uncertainty? That is the billion dollar question, and according to Mike Shaw, Director of Advertising Sales at Roku, the answer should be ‘yes’. […]
Read MoreWhat leading UK broadcasters have done to mitigate the Covid-19 crisis
The Covid-19 related lockdown caused an unprecedented shock to the advertising market in the UK (as elsewhere) and senior television executives spoke last week about what they have been doing to mitigate the crisis. There are some green shoots of recovery – and even some positives to find in the […]
Read MoreFor 5G to thrive, networks need to get in synch
The ultimate performance of 5G depends on many technical and regulatory factors, including sufficient spectrum, the presence of affordable equipment and access to sufficient cell sites. One factor that doesn’t get the amount of attention it deserves, however, is the technical approach to how networks coexist so they can operate […]
Read MoreCan commercial TV broadcasters ride the wave of the perfect storm?
As we kick off The Future of TV Advertising UK, Steven Scaffardi explains how the two week digital experience will address the key questions facing the commercial TV industry during the time of COVID-19 At the end of Wolfgang Petersen’s biographical disaster drama, The Perfect Storm, George Clooney stares out at the 100-foot […]
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