Post Tagged with: "ITV"

Man looking at phone and holding TV Remote

TV advertising: industry bosses discuss the market’s future

Mediatel’s Steven Scaffardi speaks with key figures from the broadcast media world to discuss how they have dealt with the coronavirus crisis – and what comes next for commercial TV Steven Scaffardi (Chair): Good afternoon and welcome everybody to this special virtual roundtable debate for the Future of TV Advertising UK […]

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Date marked with pins on calendar

Practical fixes to help TV advertising become more agile

At Adalyser we recently undertook an in-depth analysis of viewing behaviour during the Covid-19 lockdown. It may come as no surprise that TV audiences have surged (see infographic below). This seemed like an opportunity – hard to reach, desirable TV audiences were suddenly sitting in front of TV screens during […]

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Captain Tom Moore

ITV commissions VE Day Captain Tom doc from North One

ITV has ordered a doc about new national treasure Captain Tom Moore’s war experiences to be shown on VE Day. North One will make the  show about the former British Army Officer who raised more than £28million for the NHS by walking 100 lengths of his garden with his frame. […]

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ITV Hub promo artwork

ITV launches ITV Hub Shout Outs following viewing surge

ITV Commercial has unveiled a new ad proposition, ITV Hub Shout Outs, to enable advertisers to “inform and support the public” during the COVID-19 pandemic outside of linear TV campaigns.  Shout Outs will offer advertisers an alternative to full-length commercials on the broadcaster’s on-demand streaming service, ITV Hub, instead delivering […]

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ITV Hub

ITV Hub viewing up 82 per cent YoY

ITV Hub viewing has increased by 82 per cent year on year, according to the broadcaster. The VoD platform’s performance results for the first three months of 2020 show a 40 per cent rise in monthly reach, alongside 80 per cent growth for the ad-free service ITV Hub plus. ITV Hub […]

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5G mast

Ofcom to investigate 5G conspiracy comments as telco abuse continues

Telecoms infrastructure and staff are becoming the victims of the 5G conspiracy theories as Ofcom launches a full investigation into the short-sighted comments of TV Presenter Eamonn Holmes. A swarm of celebrities have been fanning the flames of controversy by effectively endorsing conspiracy theories linking the coronavirus outbreak to the deployment of […]

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Piers and Susannah sat at opposite ends of GMB desk

Sofa distancing: How coronavirus has transformed British TV

From a non-toxic Question Time to the broadcasting hub that is Steph McGovern’s living room, the current moment is influencing everything on the airwaves – perhaps for good Coronavirus is changing television. How lucky Susanna Reid is to be able to use social distancing as reason to sit further away […]

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Ant and Dec filming for I'm a Celebrity

The Making of ITV’s Jungle Juggernaut

The RTS went behind the scenes to discover how ITV’s I’m a Celebrity… Get Me Out of Here! became a global reality hit Snakes chewing through camera cables, raging bush fires and thunderstorms knocking out feeds. It seems the challenges of filming a TV show in the jungle are as tricky as any Bushtucker Trial. […]

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