At Adalyser we recently undertook an in-depth analysis of viewing behaviour during the Covid-19 lockdown. It may come as no surprise that TV audiences have surged (see infographic below). This seemed like an opportunity – hard to reach, desirable TV audiences were suddenly sitting in front of TV screens during […]
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Why now is a good moment for brands to advertise on TV
Television audiences have gone through the roof because of the coronavirus lockdown, but will advertisers use the spike in engagement to drive brand-building campaigns, given the economic uncertainty? That is the billion dollar question, and according to Mike Shaw, Director of Advertising Sales at Roku, the answer should be ‘yes’. […]
Read MoreWhat leading UK broadcasters have done to mitigate the Covid-19 crisis
The Covid-19 related lockdown caused an unprecedented shock to the advertising market in the UK (as elsewhere) and senior television executives spoke last week about what they have been doing to mitigate the crisis. There are some green shoots of recovery – and even some positives to find in the […]
Read MoreTV is getting creative to keep shows on the air under lockdown
The studio of The One Show isn’t a big space – just two green sofas against a window in the BBC’s Broadcasting House. In front of a ring of cameras, wires and equipment, the presenters used to sit on one sofa and guests on the other, shoulder-to-shoulder for the duration of the […]
Read MoreStreaming piracy up by over 50 per cent during lockdown
New figures show the amount of UK viewers watching content illegally has risen by over half during the coronavirus pandemic lockdown. According to MUSO, which monitors piracy trends, in the last week of March, there was a 57 per cent increase in visits to film piracy sites compared to the […]
Read MoreStay-at-home viewers ‘watching extra 170 hours of streaming services a week’
Figures from USwitch suggest UK viewers are watching an extra 170 hours of streaming content a week than before lockdown. Almost half (47 per cent) said they were watching a higher proportion of streamed TV and films, with most people watching double the amount they usually do. The figures are […]
Read MoreCan commercial TV broadcasters ride the wave of the perfect storm?
As we kick off The Future of TV Advertising UK, Steven Scaffardi explains how the two week digital experience will address the key questions facing the commercial TV industry during the time of COVID-19 At the end of Wolfgang Petersen’s biographical disaster drama, The Perfect Storm, George Clooney stares out at the 100-foot […]
Read MoreBBC iPlayer enjoys most popular two days ever
The BBC said that its iPlayer service enjoyed a record day last month as it unveiled a raft of new releases. It said that on Monday March 23rd, the day of Boris Johnson’s lockdown broadcast, drove 20.4 million requests to stream programmes on the service, the first time over 20m […]
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