Post Tagged with: "lockdown"

Date marked with pins on calendar

Practical fixes to help TV advertising become more agile

At Adalyser we recently undertook an in-depth analysis of viewing behaviour during the Covid-19 lockdown. It may come as no surprise that TV audiences have surged (see infographic below). This seemed like an opportunity – hard to reach, desirable TV audiences were suddenly sitting in front of TV screens during […]

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Woman watching TV

Why now is a good moment for brands to advertise on TV

Television audiences have gone through the roof because of the coronavirus lockdown, but will advertisers use the spike in engagement to drive brand-building campaigns, given the economic uncertainty? That is the billion dollar question, and according to Mike Shaw, Director of Advertising Sales at Roku, the answer should be ‘yes’. […]

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Presenters socially distancing on the One Show

TV is getting creative to keep shows on the air under lockdown

The studio of The One Show isn’t a big space – just two green sofas against a window in the BBC’s Broadcasting House. In front of a ring of cameras, wires and equipment, the presenters used to sit on one sofa and guests on the other, shoulder-to-shoulder for the duration of the […]

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PIRATES OF THE CARIBBEAN

Streaming piracy up by over 50 per cent during lockdown

New figures show the amount of UK viewers watching content illegally has risen by over half during the coronavirus pandemic lockdown. According to MUSO, which monitors piracy trends, in the last week of March, there was a 57 per cent increase in visits to film piracy sites compared to the […]

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legs resting on coffee table facing TV

Can commercial TV broadcasters ride the wave of the perfect storm?

As we kick off The Future of TV Advertising UK, Steven Scaffardi explains how the two week digital experience will address the key questions facing the commercial TV industry during the time of COVID-19 At the end of Wolfgang Petersen’s biographical disaster drama, The Perfect Storm, George Clooney stares out at the 100-foot […]

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BBC IPlayer

BBC iPlayer enjoys most popular two days ever

The BBC said that its iPlayer service enjoyed a record day last month as it unveiled a raft of new releases. It said that on Monday March 23rd, the day of Boris Johnson’s lockdown broadcast, drove 20.4 million requests to stream programmes on the service, the first time over 20m […]

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