Pointing to the successful launch of Disney+, a new report said there is still room for new players in the crowded streaming market. The report, from Apptopia and Braze, said that partly because of the COVID-19 pandemic, streaming sessions were up 30.7% globally. “Clearly, 2020 will be a big year […]
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Subscription Fatigue Raising Tolerance for Streaming Ads
The bloom might be coming off paying for commercial-free subscription streaming services, according to a new study from digital ad verification company Integral Ad Science. A survey of U.S. consumers found that 76% said they’re willing to see ads in exchange for watching free streaming video. The survey also found that […]
Read MoreNetflix and YouTube agree to reduce bitrate during Coronavirus crisis
Netflix and YouTube have agreed to scale down their broadcast quality in a bid to prevent the Internet slowing under the weight of additional requests during the Coronavirus crisis. It follows a discussion between Netflix CEO Reed Hastings and the European Union’s Internal Market and Services Commissioner, Thierry Breton. YouTube […]
Read MoreNetflix ups US subscription price
Netflix is raising the price for its US subscription plans, its first increase since 2017. The streaming service’s basic $7.99 (€7) single-viewer, non-HD plan is increasing to $8.99 monthly, while the standard $10.99 two HD streams plan rises to $12.99. The premium four-stream HD plan increases to $15.99 from $13.99. […]
Read MoreSecret ingredient that made Netflix a world beater could lead to its demise
In this crossposting from The Conversation, Lancaster University’s Martin Friesl explains how the consumer demand for Netflix’s award-winning unique content could ultimately spiral out of control. Netflix’s latest half-year results have disappointed the market, sending shares in the TV streaming giant down 13% overnight. When this is the reaction to adding 5m […]
Read More‘Netflix effect’ poses challenge to British TV
Image copyright Netflix Video streaming services such as Netflix and Amazon Prime now have more subscribers than traditional pay TV services in the UK, new data from Ofcom has revealed. The media regulator says British TV will have to change the way it operates if it wants to compete with […]
Read MoreBBC, ITV and Channel 4 in talks to create UK streaming service
NBC Universal also believed to be involved in discussions on how to combat Netflix and Amazon The BBC, Channel 4 and ITV have held discussions about joining forces to create a British streaming service to combat the increasing power of Netflix and Amazon in the UK. The early-stage talks, which […]
Read MoreNetflix launches 30-second preview videos on mobile
Netflix is introducing its own take on Snapchat and Instagram stories after it began to roll out 30-second preview videos for mobile viewers. The previews look much like Stories because the thumbnails are circular and the content plays with virtual videos, so there’s no need to move your phone to the […]
Read MoreMirantis bets on Spinnaker, Netflix’s open-source continuous delivery platform
Spinnaker is the new open-source project to watch. It’s a multi-cloud continuous delivery platform that came out of Netflix and that now also has the backing of Google. The typical cycle for these kind of products, which mirrors what we’ve seen with projects like Kubernetes or OpenStack, is that a […]
Read Moremore than one ott service required
When it comes to OTT, a subscription to just one service doesn’t cut it as a replacement for pay-TV: According to Hub Entertainment Research, most consumers in the US would need to subscribe to three or four services to meet their needs. The firm found that only two-fifths of viewers […]
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