Post Tagged with: "over-the-top"

Woman watching TV

Why now is a good moment for brands to advertise on TV

Television audiences have gone through the roof because of the coronavirus lockdown, but will advertisers use the spike in engagement to drive brand-building campaigns, given the economic uncertainty? That is the billion dollar question, and according to Mike Shaw, Director of Advertising Sales at Roku, the answer should be ‘yes’. […]

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Streaming service displayed on TV

Streaming vs. Coronavirus: Industry Update During the Pandemic

The Global pandemic of 2020 caused by the outburst of COVID-19 coronavirus has affected the lives of millions of people and their businesses. Most industries have experienced a significant impact due to quarantines initiated in countries all across the World. International travel, restaurant business, apparel, automotive, luxury products all have […]

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Football and trophy

Content aggregator Alchimie launches OTT sports channel

Europe-based digital content aggregator and distributor Alchimie has announced the launch of a new sport-focused over-the-top channel, Unbeaten.  With a focus on sports-related news and entertainment programming, Unbeaten will feature a range of original shows on football, basketball and MMA among other sports, as well as archive content. It debuts […]

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