Television audiences have gone through the roof because of the coronavirus lockdown, but will advertisers use the spike in engagement to drive brand-building campaigns, given the economic uncertainty? That is the billion dollar question, and according to Mike Shaw, Director of Advertising Sales at Roku, the answer should be ‘yes’. […]Read More
Post Tagged with: "over-the-top"
The Global pandemic of 2020 caused by the outburst of COVID-19 coronavirus has affected the lives of millions of people and their businesses. Most industries have experienced a significant impact due to quarantines initiated in countries all across the World. International travel, restaurant business, apparel, automotive, luxury products all have […]Read More
Europe-based digital content aggregator and distributor Alchimie has announced the launch of a new sport-focused over-the-top channel, Unbeaten. With a focus on sports-related news and entertainment programming, Unbeaten will feature a range of original shows on football, basketball and MMA among other sports, as well as archive content. It debuts […]Read More
Before the COVID-19 outbreak, many people had already spoken: They want to consume their television media on their time and terms over the internet. In its February report to shareholders, Roku predicted that half of US homes would cut the cable and satellite cords by 2024. This is accelerating now, with more […]Read More