Before the COVID-19 outbreak, many people had already spoken: They want to consume their television media on their time and terms over the internet. In its February report to shareholders, Roku predicted that half of US homes would cut the cable and satellite cords by 2024. This is accelerating now, with more […]Read More
Post Tagged with: "programmatic advertising"
50 Programmatic Advertising Terms Defined Ad Inventory The amount of ad space a publisher has available. Ad Server A platform that delivers advertising to a person’s browser or app and reports on performance. Agency Trading Desk An agency or holding company owned trading desk that handles programmatic buying for a media agency. […]Read More