Post Tagged with: "programmatic"

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Shift in ad spend from linear TV to digital to accelerate

Integral Ad Science (IAS), a global player in digital ad verification, has released its 2021 Industry Pulse Report. Surveying over 200 ad industry experts, IAS found that issues around digital video and connected TV, programmatic, and social rocketed to the top of the ad industry’s priority list. Based on the IAS 2021 […]

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Programmatic Advertising Terms

50 Programmatic Advertising Terms Defined Ad Inventory The amount of ad space a publisher has available. Ad Server A platform that delivers advertising to a person’s browser or app and reports on performance. Agency Trading Desk An agency or holding company owned trading desk that handles programmatic buying for a media agency. […]

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