Sky has credited a 29% year-on-year rise in revenues for its targeted advertising platform AdSmart for driving overall UK and Ireland ad revenue growth of 6%. AdSmart registered 3.2 billion impressions in the year ended 30 June and 74% of advertisers using it had either not used TV or worked […]Read More
Post Tagged with: "SKY"
Analyst suggests Comcast is more interested in OTT possibilities than satellite Comcast’s bid for Sky could be the foundation of a global Over The Top offering, according to an analysis from MoffettNathanson Research’s Craig Moffett. Moffett suggests the pairing of proprietary and valuable content from Comcast’s NBCUniversal with Sky’s would […]Read More
Sky to offer popular SVOD service via its ‘Sky Q’ platform Sky, the U.K.-based media giant that’s now the apple of Comcast’s eye, and Netflix have forged a deal that will bundle the SVOD service into a new subscription package through the Sky Q platform. Under the deal, sky will make […]Read More