Post Tagged with: "Viacom"

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TV advertising: industry bosses discuss the market’s future

Mediatel’s Steven Scaffardi speaks with key figures from the broadcast media world to discuss how they have dealt with the coronavirus crisis – and what comes next for commercial TV Steven Scaffardi (Chair): Good afternoon and welcome everybody to this special virtual roundtable debate for the Future of TV Advertising UK […]

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Will AVOD outlast coronavirus?

If you were to cast your mind back 12 or so months, you would recall multiple news stories and think-pieces that were touting ad-supported video-on-demand – AVOD – as the way forward for the industry. The interest in AVOD platforms increased to a fever pitch throughout 2019 following Viacom’s pickup of […]

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