Television audiences have gone through the roof because of the coronavirus lockdown, but will advertisers use the spike in engagement to drive brand-building campaigns, given the economic uncertainty? That is the billion dollar question, and according to Mike Shaw, Director of Advertising Sales at Roku, the answer should be ‘yes’. […]
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Stay-at-home viewers ‘watching extra 170 hours of streaming services a week’
Figures from USwitch suggest UK viewers are watching an extra 170 hours of streaming content a week than before lockdown. Almost half (47 per cent) said they were watching a higher proportion of streamed TV and films, with most people watching double the amount they usually do. The figures are […]
Read MoreITV Hub viewing up 82 per cent YoY
ITV Hub viewing has increased by 82 per cent year on year, according to the broadcaster. The VoD platform’s performance results for the first three months of 2020 show a 40 per cent rise in monthly reach, alongside 80 per cent growth for the ad-free service ITV Hub plus. ITV Hub […]
Read MoreYouTube sees news content viewership increase by 75%
With the world battling the coronavirus pandemic, YouTube has revealed that viewership of news content on the site has skyrocketed by 75% in recent weeks. Speaking to Bloomberg Television, the Google-owned video site’s chief product officer Neal Mohan said that viewers are “trying to consume as much information around this […]
Read MoreLive TV viewing up 64 per cent during lockdown
The Havas Media Group COVID-19 Media Behaviours Report has found that 64 per cent of people are watching more live TV than they did before lockdown. In the past two weeks, there has been a 22 per cent net increase in people watching VoD platforms, and a 16 per cent […]
Read MoreStreaming Soars in US Especially During Daytime, Conviva Says
Streaming viewing rose 26% in the U.S. from March 9 to March 23 as viewers stayed home to avoid spreading the coronavirus, streaming intelligence company Conviva reported. The increases were largest in daytime, with a 39% jump between 10 a.m and 5 p.m. as people streamed news, shows and movies. “The […]
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