Television audiences have gone through the roof because of the coronavirus lockdown, but will advertisers use the spike in engagement to drive brand-building campaigns, given the economic uncertainty? That is the billion dollar question, and according to Mike Shaw, Director of Advertising Sales at Roku, the answer should be ‘yes’. […]
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Figures from USwitch suggest UK viewers are watching an extra 170 hours of streaming content a week than before lockdown. Almost half (47 per cent) said they were watching a higher proportion of streamed TV and films, with most people watching double the amount they usually do. The figures are […]
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ITV Hub viewing has increased by 82 per cent year on year, according to the broadcaster. The VoD platform’s performance results for the first three months of 2020 show a 40 per cent rise in monthly reach, alongside 80 per cent growth for the ad-free service ITV Hub plus. ITV Hub […]
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With the world battling the coronavirus pandemic, YouTube has revealed that viewership of news content on the site has skyrocketed by 75% in recent weeks. Speaking to Bloomberg Television, the Google-owned video site’s chief product officer Neal Mohan said that viewers are “trying to consume as much information around this […]
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The Havas Media Group COVID-19 Media Behaviours Report has found that 64 per cent of people are watching more live TV than they did before lockdown. In the past two weeks, there has been a 22 per cent net increase in people watching VoD platforms, and a 16 per cent […]
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Streaming viewing rose 26% in the U.S. from March 9 to March 23 as viewers stayed home to avoid spreading the coronavirus, streaming intelligence company Conviva reported. The increases were largest in daytime, with a 39% jump between 10 a.m and 5 p.m. as people streamed news, shows and movies. “The […]
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