Seeing select premium networks alongside a few other channels going direct-to-consumer (DTC) with streaming services is more than a passing fad. Citing the ongoing unbundling of cable TV packages in the coming years, The Diffusion Group predicts that all “major” TV networks will introduce OTT-powered, direct-to-consumer services by 2022. That, […]
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US streaming giants Amazon and Netflix are tapping into Indian viewers’ preferences for local content and, more specifically, regional language content as internet penetration spreads beyond the cities and into rural areas. Jessica Lee, vice president, Communications–Asia, Netflix, reported the platform had seen “strong growth” since its launch in India two years […]
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