When it comes to OTT, a subscription to just one service doesn’t cut it as a replacement for pay-TV: According to Hub Entertainment Research, most consumers in the US would need to subscribe to three or four services to meet their needs. The firm found that only two-fifths of viewers […]
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View TV Group launches its VoD PLatform that now comes complete with 100% fill of advertising spaces for monetising content in the UK. We upload the content and add to the apps and the web platform with full 3minute advertising breaks to replicate linear television catch-up services. View TV Group […]
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Seeing select premium networks alongside a few other channels going direct-to-consumer (DTC) with streaming services is more than a passing fad. Citing the ongoing unbundling of cable TV packages in the coming years, The Diffusion Group predicts that all “major” TV networks will introduce OTT-powered, direct-to-consumer services by 2022. That, […]
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US streaming giants Amazon and Netflix are tapping into Indian viewers’ preferences for local content and, more specifically, regional language content as internet penetration spreads beyond the cities and into rural areas. Jessica Lee, vice president, Communications–Asia, Netflix, reported the platform had seen “strong growth” since its launch in India two years […]
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