Our CTV broadcast technology that has taken 6 years of development to make it possible to provide content owners with a fair share of revenue in comparison to many other platforms. The diagram below is a representation of all the elements in the end-to-end broadcast solution using the internet to provide traditional TV look and feel to viewers whenever they want and wherever they want on devices connected to the internet.
Cloud Play-out – Broadcast Play-out Anywhere
The start of our end-to-end broadcast solution is origin linear playout in HD and 4k.
VOD Platform – Monetising Videos
There is a huge range of VOD with ad insertion on Kapang set in a range of genres.
Telly Platform – Connected TV Middleware
To provide a way for viewers to access Kapang, we provide web and iOS, TVOS, Android and Amazon Fire TV, viewers can enjoy HD or 4k programmes and VOD anywhere.
SSAI Cloud – Managed TV Monetization
Advertisers want to ensure their ad is inserted into inventory in a way that user experience is maintained, our SSAI manages the insertion and exit of the ad into the 3-minute ad break. At the same time, there is a requirement to send relevant data back to the ad agency related to the addressable ad break, which is provided by our SSAI.
Broadcast CDN – Delivering TV Globally
To transport, over the internet, a linear stream, VOD and advert creatives around the world, we have developed our own broadcast CDN that can be provided at no or low cost to content owners to transport their content over the internet. This is a cost which can make the difference between a channel being profitable or not and we have reduced that risk almost completely, for global distribution.
Prostream – Encode and Transcode
We transcode in multiple bit rates enabling excellent user experience on a range of devices and broadband capabilities. We also have our own web, cloud storage and technology hosting capability