On the heels of MIPCOM 2021, View TV Group has entered into a channel carriage deal, on their Kapang CTV platform for broadcast in North America and the United Kingdom, with YoBoHo New Media Private Limited, a subsidiary of BBTV Holdings Inc. (TSX: BBTV; OTCQX: BBTVF)(“BBTV” or the “Company”).
BBTV’s subsidiary, YoBoHo, has been entertaining and creating world-class, kids safe digital-first content since 2010. Under this new deal YoBoHo’s vast library of kids and family content, including animated nursery rhymes and lullabies for toddlers and preschoolers, and popular songs from YoBoHo IP HooplaKidz, KidsCamp, Annie & Ben, Teehee Town and All Babies Channel, will be packaged and presented under a new linear TV channel, HooplaKidz TV.
“We’re excited to work with View TV’s Kapang CTV and to make our content more available to audiences in new and innovative ways,” comments Hitendra Merchant, CEO, YoBoHo. “Our content reaches and engages millions of families and children around the world, and this deal makes our beloved characters and series even more accessible, however fans choose to watch.”
UK and US-based viewers of Kapang CTV will be able to enjoy HooplaKidz across a broad range of platforms and devices including Apple iPhone and iPad, Apple TV, Android TV, Google Play, Amazon Fire TV, NVDIA Shield, and on the Kapang Set Top Box and website. In addition, Kapang will soon be available on Roku, LG Web OS, Samsung Smart, and Amazon Alexa.
“The combination of HD and CTV quality and the traditional broadcast approach of Kapang along with the energy of dynamic cartoon action, and colorful and funny content makes watching HooplaKidz on the Kapang platform a winning formula,” comments Jamie Branson, CEO, View TV Group. “We look forward to seeing the impact HooplaKidz makes on viewers on both sides of the Atlantic.”
About View TV Group
View TV Group comprises four companies including Kapang Ltd. The Kapang CTV platform provides the equivalent of a cable television output but with distribution over the internet. It reduces complexity, enables faster time to market, lower staffing costs and delivers audience revenue technology that provides addressable advertising for higher revenues. This is delivered to viewers in HD or 4K for an experience comparable to that of traditional TV. https://viewtvgroup.com
BBTV is a global media and technology company headquartered in Vancouver, Canada. The Company’s mission is to help content creators become more successful. With creators ranging from individuals to global media brands, BBTV provides comprehensive, end-to-end Solutions to increase viewership and drive revenue powered by its innovative technology, while allowing creators to focus on their core competency – content creation. In January 2021, BBTV had the second most unique monthly viewers among digital platforms with more than 600 million globally, who consumed more than 50 billion minutes of video content, the most among media companies . (www.bbtv.com)
 Calculations and classifications made by BBTV based on data from Comscore’s “Top 12 Countries = January 2021 comScore Video Metrix Media Trend – Multi-Platform – Top 100 Video Properties Report”; Top 12 countries represent ~50% of world’s digital population.
YoBoHo New Media Private Limited, a subsidiary of BBTV Holdings Inc. (TSX: BBTV), is a global digital media company that specializes in creating, distributing and licensing original content in the kids & family, lifestyle and education verticals. YoBoHo owns & operates HooplaKidz, the leading digital-first producer of high-quality original content for kids and families all over the world. Today, YoBoHo’s library is available in 14 languages and its content is distributed across various leading digital platforms, including YouTube, Amazon, Apple TV, Roku, and YoBoHo’s mobile app: HooplaKidz Plus. https://www.yoboho.com/
Ian Crawford, Director
+44 (0)7973 442 809
YoBoHo New Media
Deepika Pathar, Communications Manager
+91 998 755 3921
Ashley Buck, PR and Corporate Communications Specialist
+1778 875 1346