FAST is not a different type of TV – There is not a TV Format and then a FAST TV format. Television channels have been funded by advertising breaks for decades, but FAST allows you to deliver more cost-effectively over the public internet.
FAST Channels deliver more transparent data
FAST is a method of monetising the television format with accurate audience measurement and dynamic advertising based on the viewer’s device, location and viewing history.
FAST channels will bring you more money for the same audience than traditional TV ever did by targeting advertisements addressably or programmatically depending on the data available.
So why are people trying to change the format, audiences expect it to be the same or better, not cheaper and worse.
What are FAST Channels and how can I understand them?
FAST channels can be either linear or on-demand, but the main difference from traditional TV channels is that they are delivered over the internet and supported by ads.
What are the advantages of FAST Channels to Audiences?
FAST channels have several advantages for both viewers and content creators. For viewers, FAST channels provide a cable-like experience, with a linear format and a guide, as well as the option to pause, rewind, or watch again live TV content. FAST channels also offer a wide range of content, from movies and shows to news and sports, catering to different viewer preferences and interests. Moreover, FAST channels are accessible on various devices, such as smart TVs, mobile phones, tablets, laptops, etc., giving viewers more flexibility and convenience.
What do content creators get from FAST Channels?
For content creators, FAST channels offer an opportunity to reach a large and global audience of connected TV (CTV) users, who are more engaged and loyal than traditional TV viewers. FAST channels also allow content creators to monetize their content through various ad revenue models, such as dynamic ad insertion (DAI), server-side ad insertion (SSAI), programmatic advertising, etc. Furthermore, FAST channels enable content creators to leverage existing content libraries and create curated channels that appeal to niche audiences.
Why is FAST treated differently, why not just call it efficient Television?
However, not all FAST channels are created equal. Some FAST channels have taken advantage of the low-cost entry into the market and have produced low-quality services that audiences do not enjoy. Some of the common problems with these FAST channels are:
- Poor quality and curation of content: Some FAST channels use low-resolution videos, outdated or irrelevant content, or poorly edited or formatted content that does not match the viewer’s expectations or preferences.
- Random and intrusive ad breaks: Some FAST channels insert ads in random places that interrupt the flow and continuity of the content. Some ads are also too long, too frequent, or too loud, which annoys the viewers and makes them lose interest.
- Lack of compliance and security: Some FAST channels do not follow the laws and regulations of each country where they operate, such as content ratings, privacy policies, etc. Some FAST channels also do not protect their content from piracy and unauthorized use.
These problems can damage the reputation and credibility of FAST channels and reduce their viewership and revenue potential. Therefore, it is important for FAST channels to maintain high standards of quality and professionalism in order to compete in the online video market.
How can we bring FAST forward? FAST PLUS?
One way to achieve this is to create FAST channels that are simply simulcast services of existing TV channels. Simulcast services are those that broadcast the same content as their original TV counterparts at the same time. Simulcast services have several benefits for both viewers and content creators:
- High quality and curation of content: Simulcast services use high-resolution videos, up-to-date and relevant content, and well-edited and formatted content that match the viewer’s expectations and preferences.
- Seamless and appropriate ad breaks: Simulcast services insert ads in natural places that do not interrupt the flow and continuity of the content. The ads are also tailored to the viewer’s profile and context, which increases their relevance and effectiveness.
- Compliance and security: Simulcast services follow the laws and regulations of each country where they operate, such as content ratings, privacy policies, etc. Simulcast services also protect their content from piracy and unauthorized use.
Simulcast services can also leverage the advantages of FAST channels, such as reaching a large and global audience of CTV users, monetizing their content through various ad revenue models, and offering their content on various devices.
FAST Channel Summary
FAST channels are a new form of online video content that offers viewers a variety of programming without subscription fees or sign-ups. However, not all FAST channels are created equal. Some FAST channels have produced low-quality services that audiences do not enjoy.
Therefore, it is important for FAST channels to maintain high standards of quality and professionalism in order to compete in the online video market. One way to achieve this is to create FAST channels that are simply simulcast services of existing TV channels. Simulcast services have several benefits for both viewers and content creators, such as high quality and curation of content, seamless and appropriate ad breaks, compliance and security.
Simulcast services can also leverage the advantages of FAST channels, such as reaching a large audience of CTV users and monetizing their content through various ad revenue models offering their content on various devices.
FAST channels are an important part of the future of TV broadcasting. They offer viewers more choice flexibility convenience while offering content creators more opportunities for monetization innovation, and creativity. By creating high-quality simulcast services FAST channels can deliver a satisfying viewing experience for everyone.