Aligned with MIPCOM 2021, View TV Group have signed a channel carriage deal on their Kapang CTV platform for broadcast in North America and the United Kingdom with leading sport themed channel, Unbeaten.
With so much premium sports content ready for connected TV broadcast, Kapang viewers are in for a treat when they watch Unbeaten. The variety of mainstream sport has made Unbeaten a highly sought after channel. Sports fans are selective about what and how they enjoy their sport on TV and they won’t be disappointed given Unbeaten’s live sport line-up, selection of sports documentaries, news programming and exclusive features across a wide range of premium sports.
“The combination of HD and connected TV quality and traditional broadcast approach of Kapang with the vitality of content and up to the minute focus makes watching Unbeaten on the Kapang platform a winning formula. We look forward to seeing the impact this bouquet makes with viewers on both sides of the Atlantic” commented Jamie Branson, CEO, View TV Group.
“UK and US based viewers of the Kapang CTV platform will be able to enjoy Unbeaten’s premium sport themed channel across a broad range of platforms and devices. The Kapang app is available on Apple iPhone and iPad, Apple TV, Android TV, Google Play, Fire TV stick and NVDIA Shield as well as on the Kapang Set Top Box and website.” To add to its reach, Kapang is about to become available on Roku, LG Web OS, Samsung Smart and Amazon Alexa.
“The emergence of Kapang is an exciting development in the CTV market so we’re naturally thrilled to see Unbeaten on board. Unbeaten’s mission is to provide Kapang’s users the most engaging sports content available,” said Marina Jacquet, Unbeaten’s Head of Content, Europe.
The channel will be live on Kapang in October 2021
View TV Group
View TV Group comprises four companies including Kapang Ltd. The Kapang CTV platform provides the equivalent of a cable television output but with distribution over the internet. It reduces complexity, enables faster time to market, lower staffing costs and delivers audience revenue technology that provides addressable advertising for higher revenues. This is delivered to viewers in HD or 4K for an experience comparable to that of traditional TV.
Unbeaten is a digital first, sports media brand – a destination for sports fans to consume premium, mainstream sports content via its linear channel, VOD service and online publishing platform.
For View TV Group
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