Mediatel’s Steven Scaffardi speaks with key figures from the broadcast media world to discuss how they have dealt with the coronavirus crisis – and what comes next for commercial TV Steven Scaffardi (Chair): Good afternoon and welcome everybody to this special virtual roundtable debate for the Future of TV Advertising UK […]
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Question: What has impressed you the most with how TV has reacted to the coronavirus crisis? Rob: International news organisations have an important role to report on developments and share information that can help stop the spread of Covid-19 – this applies to our TV output of course, but also across […]
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Question: What has impressed you the most with how TV has reacted to the coronavirus crisis? Christian: I continue to be impressed with how quickly and creatively productions have been adapted to meet the demands of the current crisis. We are seeing more news programmes and entertainment specials that are being […]
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At Adalyser we recently undertook an in-depth analysis of viewing behaviour during the Covid-19 lockdown. It may come as no surprise that TV audiences have surged (see infographic below). This seemed like an opportunity – hard to reach, desirable TV audiences were suddenly sitting in front of TV screens during […]
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Question: What has impressed you the most with how TV has reacted to the coronavirus crisis? Sarah: Firstly, it’s good to see that TV remains the go-to source for trusted information; in unprecedented times, TV is providing the amplification of guidance and news the nation is after and needs. From a […]
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Television audiences have gone through the roof because of the coronavirus lockdown, but will advertisers use the spike in engagement to drive brand-building campaigns, given the economic uncertainty? That is the billion dollar question, and according to Mike Shaw, Director of Advertising Sales at Roku, the answer should be ‘yes’. […]
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So here we are, more than a month into lockdown and with no clear exit strategy, and media owners are wondering what on earth it all means for their businesses and the advertising clients that feed them. Now, in a world already characterised by two horribly over-used words – uncertainty […]
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ITV Commercial has unveiled a new ad proposition, ITV Hub Shout Outs, to enable advertisers to “inform and support the public” during the COVID-19 pandemic outside of linear TV campaigns. Shout Outs will offer advertisers an alternative to full-length commercials on the broadcaster’s on-demand streaming service, ITV Hub, instead delivering […]
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As we kick off The Future of TV Advertising UK, Steven Scaffardi explains how the two week digital experience will address the key questions facing the commercial TV industry during the time of COVID-19 At the end of Wolfgang Petersen’s biographical disaster drama, The Perfect Storm, George Clooney stares out at the 100-foot […]
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The coronavirus has felt a “devastating impact” on the TV broadcasting industry with companies less willing to spend, claims a new report. Almost every company in the world has had to take steps in order to limit the impact of the coronavirus on their business, leading to most tightening their […]
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