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Connected TV: Unleashing creativity

Connected TV will soon evolve from an extension to the core of the most effective video advertising campaigns and Nev Hasan says it’s time to think beyond the 30 second TVC. According to McKinsey the past six months have seen corporations across the world accelerate digital transformation by several years, […]

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Google ad practices under fire in new lawsuit

Ten US states, led by Texas, are suing Google, accusing it of taking illegal steps to preserve its monopoly over the online advertising market. The alleged moves include striking a deal with Facebook to manipulate online advertising auctions, the states said. This is the latest legal complaint facing the tech […]

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App Science launches

Connected TV insights business App Science has launched with a flagship product – Insights Report – a dashboard for brands and their agencies to audit, plan and measure campaigns with proprietary insights from App Science’s device graph of 300 million mobile devices and 110 million connected TV households. App Science […]

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Tubi Ad Revenues Poised To Eclipse Broadcast Network’s

Revenues for free, ad-supported, video-on-demand streaming service Tubi have doubled since Fox acquired it earlier this year, and its ad sales are growing so fast that Fox’s top financial executive this week predicted it will surpass the company’s broadcast network revenue in the next “two-to-three years.” “Broadcast network revenue will […]

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Shift in ad spend from linear TV to digital to accelerate

Integral Ad Science (IAS), a global player in digital ad verification, has released its 2021 Industry Pulse Report. Surveying over 200 ad industry experts, IAS found that issues around digital video and connected TV, programmatic, and social rocketed to the top of the ad industry’s priority list. Based on the IAS 2021 […]

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Channel 4 eyes digital future with five-year strategy

Channel 4’s ambition to transform itself into a digital PSB took a step forward last week with the launch of its Future4 strategy. The Future4 strategy sets five-year targets, which include doubling All 4 viewing, growing digital advertising to be at least 30% of total revenue, and earmarking non-advertising for […]

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TV advertising: industry bosses discuss the market’s future

Mediatel’s Steven Scaffardi speaks with key figures from the broadcast media world to discuss how they have dealt with the coronavirus crisis – and what comes next for commercial TV Steven Scaffardi (Chair): Good afternoon and welcome everybody to this special virtual roundtable debate for the Future of TV Advertising UK […]

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Practical fixes to help TV advertising become more agile

At Adalyser we recently undertook an in-depth analysis of viewing behaviour during the Covid-19 lockdown. It may come as no surprise that TV audiences have surged (see infographic below). This seemed like an opportunity – hard to reach, desirable TV audiences were suddenly sitting in front of TV screens during […]

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