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Woman watching TV

Why now is a good moment for brands to advertise on TV

Television audiences have gone through the roof because of the coronavirus lockdown, but will advertisers use the spike in engagement to drive brand-building campaigns, given the economic uncertainty? That is the billion dollar question, and according to Mike Shaw, Director of Advertising Sales at Roku, the answer should be ‘yes’. […]

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Remote held out to TV

TV’s conundrum

So here we are, more than a month into lockdown and with no clear exit strategy, and media owners are wondering what on earth it all means for their businesses and the advertising clients that feed them. Now, in a world already characterised by two horribly over-used words – uncertainty […]

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ITV Hub promo artwork

ITV launches ITV Hub Shout Outs following viewing surge

ITV Commercial has unveiled a new ad proposition, ITV Hub Shout Outs, to enable advertisers to “inform and support the public” during the COVID-19 pandemic outside of linear TV campaigns.  Shout Outs will offer advertisers an alternative to full-length commercials on the broadcaster’s on-demand streaming service, ITV Hub, instead delivering […]

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legs resting on coffee table facing TV

Can commercial TV broadcasters ride the wave of the perfect storm?

As we kick off The Future of TV Advertising UK, Steven Scaffardi explains how the two week digital experience will address the key questions facing the commercial TV industry during the time of COVID-19 At the end of Wolfgang Petersen’s biographical disaster drama, The Perfect Storm, George Clooney stares out at the 100-foot […]

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Co-op

Co-op pulls TV ad and donates £2.5m airtime to food charity

The Co-op has announced this morning, that it has pulled its planned Easter television advertising campaign, instead donating the airtime to a food charity, FareShare. The £2.5m campaign was originally planned to promote its chocolate eggs, but in the wake of the Coronavirus, the retailer has turned over the time […]

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remote being pointed at out of focus TV

Subscription Fatigue Raising Tolerance for Streaming Ads

The bloom might be coming off paying for commercial-free subscription streaming services, according to a new study from digital ad verification company Integral Ad Science. A survey of U.S. consumers found that 76% said they’re willing to see ads in exchange for watching free streaming video. The survey also found that […]

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newspapers on laptop

Covid-19: publishers ask advertisers to ‘back, don’t block’

UK news publishers have rallied together to ask advertisers to support journalism during the Covid-19 pandemic, and help prevent the industry losing millions due to advertising ‘blocklists’. Newsbrands are expected to lose £50 million in advertising revenue over the next three months, as numerous ads are prevented from appearing alongside […]

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