faq

Broadcast and Media Streaming FAQ for information about the industry

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server-side ad insertion

With the shift to non-linear content viewing, traditional TV networks and new-age content owners are both exploring OTT video streaming.

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What is SSAI – Server-side Ad Insertion

SSAI is a process used to insert ads into a piece of high-quality, long form content. For media owners, the ad insertion process allows for a buffer-less transition from content, to ad, then back to content, providing the same user experience as broadcast TV.

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HDR: Go with the flow

It is just under a year since the first series commissioned to go though an HDR workflow in the UK, The Innocents, first aired on Netflix.  Since then an impressive amount of expertise in the format has been banked across the industry, with estimates that around 100 projects have passed […]

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