television broadcasting

Man looking at phone and holding TV Remote

TV advertising: industry bosses discuss the market’s future

Mediatel’s Steven Scaffardi speaks with key figures from the broadcast media world to discuss how they have dealt with the coronavirus crisis – and what comes next for commercial TV Steven Scaffardi (Chair): Good afternoon and welcome everybody to this special virtual roundtable debate for the Future of TV Advertising UK […]

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Date marked with pins on calendar

Practical fixes to help TV advertising become more agile

At Adalyser we recently undertook an in-depth analysis of viewing behaviour during the Covid-19 lockdown. It may come as no surprise that TV audiences have surged (see infographic below). This seemed like an opportunity – hard to reach, desirable TV audiences were suddenly sitting in front of TV screens during […]

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Woman watching TV

Why now is a good moment for brands to advertise on TV

Television audiences have gone through the roof because of the coronavirus lockdown, but will advertisers use the spike in engagement to drive brand-building campaigns, given the economic uncertainty? That is the billion dollar question, and according to Mike Shaw, Director of Advertising Sales at Roku, the answer should be ‘yes’. […]

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Presenters socially distancing on the One Show

TV is getting creative to keep shows on the air under lockdown

The studio of The One Show isn’t a big space – just two green sofas against a window in the BBC’s Broadcasting House. In front of a ring of cameras, wires and equipment, the presenters used to sit on one sofa and guests on the other, shoulder-to-shoulder for the duration of the […]

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Captain Tom Moore

ITV commissions VE Day Captain Tom doc from North One

ITV has ordered a doc about new national treasure Captain Tom Moore’s war experiences to be shown on VE Day. North One will make the  show about the former British Army Officer who raised more than £28million for the NHS by walking 100 lengths of his garden with his frame. […]

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