If you were to cast your mind back 12 or so months, you would recall multiple news stories and think-pieces that were touting ad-supported video-on-demand – AVOD – as the way forward for the industry. The interest in AVOD platforms increased to a fever pitch throughout 2019 following Viacom’s pickup of […]
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Subscription VOD is no longer a two-horse race and is increasingly becoming a battleground for eyeballs. Oscar nominated films, prize winning TV series, the finest acting talent migrating from the big to the small screen have all helped propel SVOD into millions of UK living rooms. Netflix and Amazon Prime […]
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Figures from USwitch suggest UK viewers are watching an extra 170 hours of streaming content a week than before lockdown. Almost half (47 per cent) said they were watching a higher proportion of streamed TV and films, with most people watching double the amount they usually do. The figures are […]
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As Netflix announced a record 16 million new subscribers in Q1 of 2020, questions are now being asked if the streaming service can sustain such big numbers post Covid-19. Netflix added 2.3 million new subscribers in the US and Canada to hit 70 million; and another 6.9 million across Europe, […]
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ITV Commercial has unveiled a new ad proposition, ITV Hub Shout Outs, to enable advertisers to “inform and support the public” during the COVID-19 pandemic outside of linear TV campaigns. Shout Outs will offer advertisers an alternative to full-length commercials on the broadcaster’s on-demand streaming service, ITV Hub, instead delivering […]
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The BBC said that its iPlayer service enjoyed a record day last month as it unveiled a raft of new releases. It said that on Monday March 23rd, the day of Boris Johnson’s lockdown broadcast, drove 20.4 million requests to stream programmes on the service, the first time over 20m […]
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The Global pandemic of 2020 caused by the outburst of COVID-19 coronavirus has affected the lives of millions of people and their businesses. Most industries have experienced a significant impact due to quarantines initiated in countries all across the World. International travel, restaurant business, apparel, automotive, luxury products all have […]
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With the shift to non-linear content viewing, traditional TV networks and new-age content owners are both exploring OTT video streaming.
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On 11th March 2020, the World Health Organisation declared the outbreak of COVID-19 a global pandemic. At the time of writing, 125 countries and territories had been affected by the flu-like illness, leading many countries’ governments to announce drastic social distancing and self-isolation measures to slow down the spread of the […]
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