video streaming

Man looking at phone and holding TV Remote

TV advertising: industry bosses discuss the market’s future

Mediatel’s Steven Scaffardi speaks with key figures from the broadcast media world to discuss how they have dealt with the coronavirus crisis – and what comes next for commercial TV Steven Scaffardi (Chair): Good afternoon and welcome everybody to this special virtual roundtable debate for the Future of TV Advertising UK […]

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Remote held out to TV

TV’s conundrum

So here we are, more than a month into lockdown and with no clear exit strategy, and media owners are wondering what on earth it all means for their businesses and the advertising clients that feed them. Now, in a world already characterised by two horribly over-used words – uncertainty […]

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PIRATES OF THE CARIBBEAN

Streaming piracy up by over 50 per cent during lockdown

New figures show the amount of UK viewers watching content illegally has risen by over half during the coronavirus pandemic lockdown. According to MUSO, which monitors piracy trends, in the last week of March, there was a 57 per cent increase in visits to film piracy sites compared to the […]

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Roku

Will AVOD outlast coronavirus?

If you were to cast your mind back 12 or so months, you would recall multiple news stories and think-pieces that were touting ad-supported video-on-demand – AVOD – as the way forward for the industry. The interest in AVOD platforms increased to a fever pitch throughout 2019 following Viacom’s pickup of […]

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OTT video service

SVOD: how much is too much?

Subscription VOD is no longer a two-horse race and is increasingly becoming a battleground for eyeballs. Oscar nominated films, prize winning TV series, the finest acting talent migrating from the big to the small screen have all helped propel SVOD into millions of UK living rooms.  Netflix and Amazon Prime […]

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Netflix logo on TV Screen

Can Netflix sustain record subscriber numbers post-coronavirus?

As Netflix announced a record 16 million new subscribers in Q1 of 2020, questions are now being asked if the streaming service can sustain such big numbers post Covid-19. Netflix added 2.3 million new subscribers in the US and Canada to hit 70 million; and another 6.9 million across Europe, […]

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Streaming service displayed on TV

Streaming vs. Coronavirus: Industry Update During the Pandemic

The Global pandemic of 2020 caused by the outburst of COVID-19 coronavirus has affected the lives of millions of people and their businesses. Most industries have experienced a significant impact due to quarantines initiated in countries all across the World. International travel, restaurant business, apparel, automotive, luxury products all have […]

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server-side ad insertion

With the shift to non-linear content viewing, traditional TV networks and new-age content owners are both exploring OTT video streaming.

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