Charlotte Moore smiling for camera

BBC scraps channel controller roles

Major commissioning restructure calls halt to ‘two-tick’ system The BBC has unveiled one of the most radical restructures in its 100-year history, closing the channel controller roles and doing away with its ‘two-tick’ commissioning system. As Broadcast revealed in September, chief content officer Charlotte Moore is to close the BBC1 controller, BBC2 controller and BBC4 channel editor posts as […]

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Watching sports on TV

audstat – audience measurement

UK TV audience growth as a whole is not tracked appropriately due to the archaic way of measuring and reporting national TV viewing through BARB and radio listening through RAJAR that does not directly measure numbers of viewers or listeners. Neither do they effectively monitor digital and online data. Our […]

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view tv group services

The future of radio will not be DAB

Radio in the UK passed a significant milestone on 17 May. For the first time, more than half of Brits now access radio digitally. A company called OIDAR have provided a solution, and it is gaining traction. According to Radio Joint Audience Research (RAJAR), the figures have risen from 49.9 […]

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Man looking at phone and holding TV Remote

TV advertising: industry bosses discuss the market’s future

Mediatel’s Steven Scaffardi speaks with key figures from the broadcast media world to discuss how they have dealt with the coronavirus crisis – and what comes next for commercial TV Steven Scaffardi (Chair): Good afternoon and welcome everybody to this special virtual roundtable debate for the Future of TV Advertising UK […]

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Practical fixes to help TV advertising become more agile

At Adalyser we recently undertook an in-depth analysis of viewing behaviour during the Covid-19 lockdown. It may come as no surprise that TV audiences have surged (see infographic below). This seemed like an opportunity – hard to reach, desirable TV audiences were suddenly sitting in front of TV screens during […]

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Woman watching TV

Why now is a good moment for brands to advertise on TV

Television audiences have gone through the roof because of the coronavirus lockdown, but will advertisers use the spike in engagement to drive brand-building campaigns, given the economic uncertainty? That is the billion dollar question, and according to Mike Shaw, Director of Advertising Sales at Roku, the answer should be ‘yes’. […]

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