Woman watching TV

Why now is a good moment for brands to advertise on TV

Television audiences have gone through the roof because of the coronavirus lockdown, but will advertisers use the spike in engagement to drive brand-building campaigns, given the economic uncertainty? That is the billion dollar question, and according to Mike Shaw, Director of Advertising Sales at Roku, the answer should be ‘yes’. […]

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Presenters socially distancing on the One Show

TV is getting creative to keep shows on the air under lockdown

The studio of The One Show isn’t a big space – just two green sofas against a window in the BBC’s Broadcasting House. In front of a ring of cameras, wires and equipment, the presenters used to sit on one sofa and guests on the other, shoulder-to-shoulder for the duration of the […]

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Remote held out to TV

TV’s conundrum

So here we are, more than a month into lockdown and with no clear exit strategy, and media owners are wondering what on earth it all means for their businesses and the advertising clients that feed them. Now, in a world already characterised by two horribly over-used words – uncertainty […]

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PIRATES OF THE CARIBBEAN

Streaming piracy up by over 50 per cent during lockdown

New figures show the amount of UK viewers watching content illegally has risen by over half during the coronavirus pandemic lockdown. According to MUSO, which monitors piracy trends, in the last week of March, there was a 57 per cent increase in visits to film piracy sites compared to the […]

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Roku

Will AVOD outlast coronavirus?

If you were to cast your mind back 12 or so months, you would recall multiple news stories and think-pieces that were touting ad-supported video-on-demand – AVOD – as the way forward for the industry. The interest in AVOD platforms increased to a fever pitch throughout 2019 following Viacom’s pickup of […]

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OTT video service

SVOD: how much is too much?

Subscription VOD is no longer a two-horse race and is increasingly becoming a battleground for eyeballs. Oscar nominated films, prize winning TV series, the finest acting talent migrating from the big to the small screen have all helped propel SVOD into millions of UK living rooms.  Netflix and Amazon Prime […]

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SMPTE Color Bars

SMPTE enhances online support for industry professionals

SMPTE (the Society of Motion Picture and Television Engineers) has announced a range of new measures that will provide additional remote support for its members while they continue to work from home during the various regional lockdowns in place due to the COVID-19 pandemic.    The professional development and technical support being […]

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Man working from home

55% of VFX industry say they could work remotely for a year

A survey of vfx workers and vfx houses by technical support outfit Escape Technology, shows that 55% of respondents say they could now sustain remote working forced by the COVID-19 crisis for eight months to a year. The survey found that social distancing has rapidly sped up the growth of remote […]

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