SVoD service to made available via set-top boxes following years of wrangling.

Sky and Amazon have agreed a multi-year European distribution deal for their OTT services Now TV and Prime Video.

From today, Prime Video launches on Sky and Now TV devices across Europe, giving Sky customers with Prime subscriptions access to content including Premier League football, The Wilds and The Grand Tour and features including Borat Subsequent Moviefilm.

Amazon programming will be made available via the Sky Q homepage, although the service will operate as a standalone proposition and not be bundled into any existing Sky subscription packages.

In turn, the Now TV app has been added to Amazon Fire TV devices in the UK this month. It will roll-out in Italy, Ireland, Austria and Switzerland in the early part of 2021. The Sky Ticket app will be available on Fire TV devices and smart TVs in Germany through the first part of next year.

The agreement marks the end of a long journey for the two media giants, which were at odds for some time over the shape of a potential deal. Last year Broadcast reported that there were issues surrounding Amazon’s desire to make all elements of its video service, including its Channels aggregation service, available via Sky.

The timing of the launch will allow Sky subscribers to watch all upcoming Premier League football fixtures in one place.

“Anyone who needs to get stuck into something new after The Undoing on Sky Atlantic will now be able to flip right over to The Boys on Prime Video, without ever leaving Sky Q,” said Stephen Van Rooyen, executive vice-president and chief executive UK and Europe at Sky.

“Amazon Prime Video TV shows, movies and more will sit alongside Sky originals and Netflix, as well as apps like Disney+, BBC iPlayer and much more. This will make it even easier for you to access everything you love, in one place.

In 2018 Sky struck a deal with Netflix to feature its proposition via its set-top boxes and subsequently bundled it into its premium subscription packages.

News Source: Broadcast Now