View TV Ads is a Connected TV marketplace and FAST Monetization solution that enables advertisers, broadcasters and content owners to maximize their business.
View TV Ads provides a controlled environment for advertisers to confidently and addressably direct their campaigns across content genres, channels and platforms via a single team.
View TV Ads provides advertisers with a simple process and cost model to deliver targeted advertising campaigns, reducing wastage and increasing the performance of each campaign. Targeting costs of device type, geographical location to town or city levels, time of day, channel, platform and viewing data.
Addressable advertising can be via CTV Marketplace integration and direct deals, with the latter saving on intermediaries fees and first look at the available CTV inventory.
View TV Ads Pricing Structure:
To purchase and place brand advertisements and Sponsors across the network using one of the three options. Purchasing advertising and sponsorships direct from View TV overall CTV platforms and
CTV Marketplace and VAST Tag integration:
We can integrate existing CTV marketplaces onto the View TV channel
Purchase Addressable CTV Inventory direct
Purchasing addressable advertising to be shown on channels across Kapang or other platforms operated by View TV. These adverts are protected from playback fraud and are reported via a live dashboard.
| Id | Campaign | Description | Cost | Extra |
|---|---|---|---|---|
| 1 | Basic Direct Deal | Primary advert campaign across all CTV channels and platforms with options below: | $18 CPM | |
| a | GEO to Country | Delivering campaigns to a particular country, e.g. the UK or the USA | Extra | +$2 CPM |
| b | GEO to Area | Providing a campaign to a State or County e.g. California or Derbyshire | Extra | +$10 CPM |
| c | GEO to Town | Delivering a campaign to a town or city level with best efforts, accuracy | Extra | +$10 CPM |
| d | Target Devices | Target devices by the manufacturer or type, e.g. Mobile or CTV | Extra | +$7 CPM |
| e | Target Channels | Target a single or multiple chosen content or linear channels | Extra | +$7 CPM |
| f | Target Platforms | Target a single or multiple CTV or OTT Platforms (Default = all) | Extra | +$5 CPM |
| g | Localized Ads | National Campaign with localized adverts (National brand with local branches) | Extra | + $250 asset |
| h | Ad Length | 15 Second adverts | Less | -50% |
| j | Ad Length | 60 Second adverts | Extra | +100% |
| Id | Campaign | Description | Cost | Extra |