View TV Marketplace – An Amazing demand side marketplace for FAST Channel Broadcasters

View TV Marketplace is a Video Ads solution for broadcasters and a FAST Channel Ad Marketplace for advertisers.   

The video ads marketplace usually connects advertisers and publishers who want to buy and sell ad inventory on video content. Ad inventory refers to the amount of space or time available for displaying ads on video content. Advertisers are businesses or individuals who want to promote their products or services through ads on video content. Publishers are businesses or individuals who own or operate video content and want to monetize it through ads.

A video ads marketplace can help advertisers and publishers to:

• Increase their ad revenues by accessing a large and diverse pool of ad buyers and sellers

• Reduce their ad costs by paying a simple fee that covers all the essential services for ad delivery and monetization

• Improve their ad quality and reliability by using advanced technologies and features that ensure smooth and uninterrupted playback of ads and content

• Enhance their user experience and satisfaction by offering more personalization and customization options for ad targeting and placement

A video ads marketplace can be either open or private, direct or programmatic, depending on the level of access, control, and automation involved in the ad transactions. A video ads marketplace can also support various types and formats of video content, such as live, on-demand, in-stream, out-stream, native, rewarded, playable, etc.